Author(s)

Yao Yuan

Corresponding Author

Yao Yuan

ABSTRACT

This Article Aims At the Current Application of Yangjiabu's New Year's Painting Non-Heritage Visual Symbols in the New Media Environment, and Finds That There Are the Following Problems: a Weak Sense of Inheritance, Low Literacy, and Most of the Inheritors Are Older. in Response to These Problems, This Article Proposes the Following Solutions: Improve Yangjiabu's New Media Literacy and Enhance Yangjiabu's New Media Heritage Awareness. through Research, This Article Hopes to Contribute to the Application of Yangjiabu's New Year's Painting Non-Heritage Visual Symbols in the New Media Environment and Promote the Spread of Culture.

KEYWORDS

Yangjiabu New Year's Painting, Intangible Cultural Heritage, New Media, Challenges and Opportunities