Author(s)

Hongxia Chu

Corresponding Author

Hongxia Chu

ABSTRACT

Product Packaging Design is a Branch of Modern Design. We Should Absorb Nutrition from National Traditional Culture and Unify Localization and Internationalization. the Regional Expression of Commodity Packaging Design Endows Commodity Packaging with Unique Artistic Charm and Aesthetic Value, Which Can Promote the Inheritance and Development of Regional Culture. as a Part of Regional Culture, Local Specialties Are Developing Better and Better under the Drive of Tourism, and All This is Attributed to Economic Development. as a Branch of Graphics, the Formation of Regional Visual Elements Comes from the Precipitation and Accumulation of Regional Culture. Modern Packaging Design Takes Visual Elements as the Media, Products as the Main Body, and Life as the Foundation, among Which Regional Characteristics Have a Great Impact on Packaging. through the Elaboration of the Concept of Visual Elements and Modern Packaging Design, This Paper Focuses on the Analysis of Regional Cultural Factors in Packaging, and Explores the Regional Expression of Visual Elements in Modern Packaging Design.

KEYWORDS

Packaging Design, Visual Elements, Regional Culture