Author(s)

Hu Ning

Corresponding Author

Hu Ning

ABSTRACT

Yi Traditional Culture is an Important Part of Chinese Traditional Culture. the Effective Inheritance of Yi Traditional Culture is Conducive to the Inheritance and Development of Chinese Traditional Culture. It is Analyzed and Applied to Modern Packaging Design. We Should Solve the Problem of Survival of Packaging, So That the Packaging of Ethnic Minority Local Products Can Radiate Cultural Charm and Play a Positive Role in Spreading Culture, So as to Obtain an Effective Market Position and Become More Competitive in the International Market. Analyze the Application of Traditional National Elements in Packaging Design, and Design Representative National Characteristics Packaging. the Five-Color Culture in the Color Culture of the Yi Nationality, Combined with the National Characteristics of Its Culture, Discusses the Current Application of the Five-Color Culture in the Packaging Color Design of the Yi Nationality. the National Spirit is the Cultural Root, and the Yi Color is Used as a Design Element in the Packaging Color Design to Find the Thinking Advantage and Unique Style That Our National Traditional Culture is Beyond the Other Nations.

KEYWORDS

Packaging Design, Yi Nationality, Cultural Tradition