Author(s)

Yan Yang

Corresponding Author

Yan Yang

ABSTRACT

Nowadays, with the rapid development of internet industry, big data technology has brought great convenience to people's production and life, making people's life really move towards the era of network information. The introduction of big data analysis into real estate marketing can better serve the real estate marketing workers and help the real estate marketing industry to move towards a broader development path. Through big data analysis, real estate enterprises can more accurately find the target customers, so that the whole marketing process can be more targeted, reflect the professionalism of real estate marketing personnel, and ensure greater progress in real estate sales and later customer maintenance. For this reason, this paper first briefly expounds the big data analysis technology, and based on this, deeply studies the practical application and future application prospect of big data analysis technology in real estate marketing, hoping to provide some valuable reference opinions for the vast number of real estate marketing personnel.

KEYWORDS

Big Data, Real Estate Enterprise, Marketing, Application