Author(s)

Xiaomeng Li, Junli Lv

Corresponding Author

Xiaomeng Li

ABSTRACT

China’s aging population is increasing year by year, promoting the current level of tourism endowment consumption to gradually improve and the surrounding industries to develop rapidly. Under this background, it is of great significance to study the behavior pattern of tourism endowment consumers, which will promote economic development and offer better old-age support for the elderly in china, providing more thoughtful and comprehensive tourism endowment services for the aging population. Tourism endowment belongs to a special tourism product, and is also a new providing mode for the aged that meets the current social needs in the new era. The study of tourism endowment consumption behavior itself is aimed at the excavation of old-age care products and the research of industrial development prospects. Based on the analysis of the existing data, we can find that the research results in this field are relatively scattered, and the research depth is obviously insufficient. In order to understand more comprehensively and concretely the behavior pattern of tourism endowment consumers, this paper will explore the current situation of tourism endowment, the behavior of tourism endowment consumers and the development direction of tourism endowment industrialization.

KEYWORDS

Tourism Endowment, Consumption, Mode, Analysis