Author(s)

Yue Wenhe

Corresponding Author

Yue Wenhe

ABSTRACT

Compared with commercial enterprises, social enterprises started late. In the process of operation, the theory and method of market influence are not mature enough. With the continuous development of society and the continuous improvement of economic level, e-commerce has been developed in an all-round way. In the new era, the emergence and development of e-commerce have had a significant impact on marketing. Social enterprises and commercial enterprises are different in many aspects. The difference in nature affects the development of marketing. In the process of social and economic progress in our country, the status of social enterprises is gradually rising. In this case, it is very important to actively strengthen the research on the suggestions to improve the marketing strategy of social enterprises and improve the marketing theory of social enterprises. Based on the background of e-commerce, this paper makes a comparative analysis on the marketing of social enterprises and commercial enterprises, and puts forward some suggestions to improve the marketing ability of social enterprises.

KEYWORDS

Commercial Enterprises, Social Enterprises, e-Commerce, Marketing