Author(s)

Jiajun Wang

Corresponding Author

Jiajun Wang

ABSTRACT

with the continuous expansion of the market competition space and the increasing degree of competition, whether a company has strong competitiveness determines whether the company can survive and develop in the increasingly fierce market competition. Marketing management is the process of planning and implementing ideas, product and service design, pricing, promotion, distribution, and creating exchange meetings to meet customer needs and organizational goals. It is a direct link that reflects the competitiveness of enterprises. Therefore, in today's ever-increasing market competition and the complex and changing market environment, how to cultivate, enhance and evaluate its own level of marketing competitiveness is an important issue that every enterprise must face. Based on modern marketing management theory and enterprise competitiveness theory, this paper systematically summarizes and summarizes the research results of “marketing competitiveness” at home and abroad, and puts forward their own evaluations and views on these results. Then, this article studies in detail and forms a set of basic ideas for studying the theory of corporate marketing competitiveness, and elaborates the theoretical model and specific requirements of the formation of corporate marketing competitiveness, and uses this as a guide to build a relatively systematic and complete set of the evaluation system of enterprise marketing competitiveness index is evaluated by the combination of quantitative and qualitative methods. In the end, the author used two cases to prove the practical value and practical significance of this research.

KEYWORDS

Marketing Competitiveness, Index System, Innovation Ability