Author(s)

Li Wang

Corresponding Author

Li Wang

ABSTRACT

The research object of the research on marketing organization design and reengineering is the function, structure, management and change laws of the marketing organization of the enterprise. Based on the regularity of the law, scientifically design, manage and innovate the marketing organization, so as to lay a scientific and efficient marketing organization foundation for the creation of a marketing enterprise organization capable of matching marketing capabilities with core capabilities, in order to cultivate, maintain and update sustainable competitive advantage of the enterprise.

KEYWORDS

Marketing Organization, Design Reengineering