Author(s)

Peiyao Huang

Corresponding Author

Peiyao Huang

ABSTRACT

advertising is based on science and uses artistic expression as a means to achieve the functional purpose of conveying information. There are many disciplines related to advertising, such as marketing, psychology, and communication, among which psychology is a discipline with a basic status. People's psychological activities, including cognition, emotions, and will actions, are all regularly found, and scientific advertising is carried out in accordance with the laws of psychology. When a print advertisement acts as an objective stimulus on the audience's sensory organs, the eyes, the audience's cognitive process begins. It involves sensations, perceptions, memories, thinking, imagination and other activities, and is accompanied by certain emotional experiences, such as joy, anger, sadness, joy and other feelings. Interesting print advertisements also bring the audience's feelings from feeling, perception, and a psychological reaction through the imagination process. Attention is a psychological characteristic common to these mental processes. It goes with these processes. Moreover, as a print advertisement, its appeal and attention strategy issues are paramount. The interest in print advertising can attract the attention of the audience, and persuasion and attitude change are the purpose of advertising. Interesting print advertisements are advertisements that use emotional appeal as a persuasion method, which can make the audience actively accept the advertisement information in a happy mood.

KEYWORDS

Print Advertising, Interest Design, Advertising Development