Author(s)

Hui Xu

Corresponding Author

Hui Xu

ABSTRACT

The product is a combination of sensibility and rationality, material and spirit. The sensibility in the product generally refers to the artistic, emotional, psychological and humanistic characteristics of the product, which is specifically reflected in the product's form, color and material. In terms of human nature, human perception is above human cognitive ability, just as people know that there are no ghosts and ferocious animals in the dark mountains, but they still cannot overcome the fear of darkness in their hearts. Strictly speaking: in product design, the sensibility is more directed towards the human subject, closer to the human mind, showing the concern for human beings, it is the original motivation of human beings. Regardless of whether it is a traditional society or a modern society, the perceptual needs are universal. The fundamental reason is that it returns to the perceptual life of man and meets the spiritual needs and development of man. Therefore, sensibility is a very important issue in product design.

KEYWORDS

Product Design, Perceptual Cognition, Arts Level