Author(s)

Jin Xia

Corresponding Author

Jin Xia

ABSTRACT

rural tourism, as a new industry combining agriculture and tourism, has received increasing attention from the whole society. However, there are still some deficiencies in the development of Shaanxi rural tourism industry. Shaanxi's rural tourism industry has a good development foundation, but the development constraints cannot be ignored. With the rapid economic development, rural tourism has been developing rapidly. The development of rural tourism in Shaanxi province has inherent advantages in resources and location, as well as acquired economic, transportation, and policy advantages. The current development trend is rapid. Under the general trend of the new normal, we should seize opportunities and explore new paths for transformation and development based on the development rules and characteristics of rural tourism industry, combined with the actual resources and advantages of Shaanxi. Based on the swot analysis method, this article analyzes the development of rural tourism in some areas of china, and combines the actual situation of rural areas in Shaanxi to try to explore the future direction of rural tourism development in Shaanxi province.

KEYWORDS

Rural Tourism, Shaanxi, Constraints, Development