Author(s)

Zihao Liu

Corresponding Author

Zihao Liu

ABSTRACT

at present, with the increasing competitiveness of the market economy, the competition among small and medium-sized enterprises is also increasing. However, because the marketing concept accumulated by small and medium-sized enterprises for many years can not be updated in time, the old marketing methods and strategies have been difficult to meet the needs of the rapid development of the market economy. Especially in the new economic era with innovation as the mainstream, it is difficult for enterprises without innovation to get rapid development. Compared with small and medium-sized enterprises, they have a strong brand, a strong financial strength, a sound market network, and a sound personnel organization structure. With the development of the market economy today, market competition seems to have entered an era of “big fish eat small fish”. In the face of fierce market competition, more and more small and medium-sized enterprises have fallen into the predicament of operation. As the traditional trump media, tv media carry the heavy responsibility of cultural communication. With the continuous development of high and new technologies and information technology, the cultural industry is rejuvenated and has become a new source of economic growth in the national economy. With the continuous deepening of china's internet infrastructure construction, people in china have become more convenient and faster. By analyzing the micro-environment and macro-environment of the enterprise's final customers and marketing, and correcting the understanding of the concepts of innovation and strategic system, the local comparative advantage of the enterprise and the strategic system of marketing innovation of the enterprise are established.

KEYWORDS

Media, Small and Medium-Sized Enterprises, Marketing, Innovation Strategy System