Author(s)

Lai Wang

Corresponding Author

Lai Wang

ABSTRACT

in today's era when data and information are increasingly abundant, data and information are related to the development of many enterprises and also determine their future growth scale and business planning. Based on the overview of big data finance model and marketing, this paper analyzes the opportunities and challenges faced by enterprise marketing under the background of big data finance model. While making use of big data financial mode to carry out accurate marketing, cross-selling and cost reduction, enterprises should cultivate talents in big data financial mode, rationally utilize big data financial mode technology, and reduce excessive consumption of massive information for consumers. Enterprise marketing must combine big data financial model technology to accurately analyze the needs of users and provide users with more accurate and efficient services so as to improve the marketing level of enterprises.

KEYWORDS

Big Data Finance Model, Marketing, Impact, Optimization