Author(s)

Wu Pei, Ruan Xiaomin

Corresponding Author

Wu Pei

ABSTRACT

how to combine the rich traditional folk art with visual communication design concepts and the spirit of the times to design works with national style, so as to better integrate traditional folk art with visual communication design, is the pursuit of visual communication designers. The international standard and commercialization of visual effects are extremely emphasized in the design teaching of visual specialty, which leads to the lack of connotation and appeal in students' homework and practical works. The excellent visual communication design works in modern china are often based on local areas and absorb the inspiration from folk art elements. Understanding the influence of chinese folk art on visual communication design and the application of its elements in design and teaching has profound enlightenment for us to correctly understand and evaluate the value of folk art. Based on the analysis of the concept and applicability of folk art, combined with a series of teaching ideas of classroom practice, this paper discusses the application of traditional folk art elements in the teaching of visual communication design.

KEYWORDS

Traditional Folk Arts, Visual Communication Design, Teaching