Author(s)

Jing Zeng, Youwen Diao, Zhigang Hong

Corresponding Author

Zhigang Hong

ABSTRACT

This paper explores how to innovate Sun and Immortal Bird products by analyzing the development and utilization of it and the difficulties it faces. Using the method of investigation and research, this paper studies the successful cultural and creative products at home and abroad to carry out innovative analysis of the products of Sun and Immortal Bird.

KEYWORDS

Sun and immortal bird, Cultural and creative products, Innovation