Author(s)

Weixia Yang

Corresponding Author

Weixia Yang

ABSTRACT

As the complexity of consumption environment, As a new economic model based on "mobile Internet +", community economy has established a close emotional relationship between consumers, merchants and farmers, which is an excellent breakthrough for the congenital absence of the supply chain mode of fresh produce in the traditional era of e-commerce. This paper puts forward the "mobile Internet +" community economic innovation model of fresh agricultural products supply chain and analyzes its operation characteristics. Then, the way to construct the innovation model is designed in detail, and finally, the value of the innovation model is realized, some suggestions and countermeasures are put forward to other node members of the supply chain.

KEYWORDS

Mobile internet, Fresh agriproducts, Supply chain model design, Community economy, Operational strategy