Author(s)

Shuang Guo, Jing Ren

Corresponding Author

Shuang Guo

ABSTRACT

"Buy one get one 50% off” is common marketing means in our daily life as we can always see it when we are shopping. This marketing mean are able to attract many consumers because we think it is really cheap if we buy two pieces at a time. Although the price is not high, the merchants can make a profit from it. This paper analyses why this marketing mean is favored by business.

KEYWORDS

Buy one get one 50% off, pricing strategy, cost, sales