Author(s)

Yu Zhang, Zixian Chen

Corresponding Author

Yu Zhang

ABSTRACT

With the rapid development of China' s economy, people's living standards have been greatly improved, and their spiritual and cultural needs are also increasing. As a carrier of regional culture and history, museums have become one of the important choices for people’s cultural consumption. Museums are becoming more and more popular. At the same time of the rise of museum tourism, the museum has also changed from the previous way of only displaying cultural relics in exhibition cases to one-way dissemination of culture. It has constantly innovated dissemination methods, launched cultural and creative products with its own characteristics, created cultural IP, and made people deeply understand the cultural connotation behind cultural relics. The state has continuously introduced and improved relevant policies, which provide legal and institutional guarantee for the development of museum cultural and creative products and greatly promote the development of museum cultural and creative products. However, museum cultural and creative products also encountered bottlenecks in the process of development.

KEYWORDS

Cultural and creative products in museums, innovation