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Research on the Relationship between Modern Art Design and Traditional Culture Based on Digital Media

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DOI: 10.23977/fmess2020.036

Author(s)

Liu Jinzhu

Corresponding Author

Liu Jinzhu

ABSTRACT

Digital media technology specialty has the professional characteristics of producing cultural creativity and realizing experience communication, and has great development potential in the field of inheritance and innovation of traditional Chinese culture. Traditional culture is static and passive, which to a large extent limits the appeal of traditional art and hinders the spread and development of traditional culture. In the era of pursuing personalized product design, nationalization of design is an important direction of product design development. It needs a process from cognition to practice and then to innovation to realize the combination of art and technology, and the integration of tradition and modernity. It is a practical exploration to integrate traditional culture into digital media art education and teaching. This paper analyzes the influence of modern digital media on the promotion and dissemination of traditional culture, and puts forward the measures of effective dissemination of traditional culture in the era of digital media.

KEYWORDS

Digital media, Traditional culture, Art design

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