Author(s)

Shunmei Lin, Yinghong Sheng, CaiLian Xu

Corresponding Author

Shunmei Lin

ABSTRACT

The market for cultural and creative products has been greatly developed in recent years. All kinds of cultural and creative products have diversified styles of expression. Chinese traditional culture has a long history. In the design and application of traditional elements, it has rich and diverse artistic forms and contents, and has extremely national characteristics and temperament. Rich cultural heritage has brought opportunities for the development of China's cultural products. Creative product design using traditional culture can realize product innovation. The combination of traditional elements and cultural creative product design can not only enhance the design highlights, make the design more unique, but also expand the influence of allusion culture. From the perspective of allusion culture, this paper explores the cultural characteristics and aesthetic value of allusion culture, extracts the cultural connotation and characteristics of Chinese Allusion culture, discusses the importance of developing cultural and creative products, and summarizes the application methods of traditional elements in the design of cultural and creative products.

KEYWORDS

Cultural and creative products, Traditional elements, Allusion culture