Economic Consequences of Acquisition between HNA Technology and Dangdang Network
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DOI: 10.23977/fmess2020.047
Corresponding Author
Lanzhou Ye
ABSTRACT
With the development of China’s market economy, mergers and acquisitions (M&A) have become an inexhaustible driving force for the growth of modern enterprises. But most M&A have failed, the economic consequences of M&A have not been consistent. This paper uses a single case study, analyzing the economic consequences of acquisition between HNA Technology and Dangdang Network. Starting from the theoretical basis, we analyze the causes of M&A and the reasons for failure, confirming the decision-making mechanism of enterprise integration. Then analyze the economic consequences of M&A in terms of financial aspects, manage aspects and market aspects. Finally, we take the lead and give advice. Appropriate leverage should be paid attention to in M&A, preparing well before the merger; abandoning short-sighted behavior, focusing on reasonable valuation and integration issues after M&A. The study contributes to the selection and implementation of M&A strategies for Chinese enterprises.
KEYWORDS
M&A, HNA Technology, Dangdang Network, Economic consequences