Author(s)

Hua Zhang, Qishou Zou

Corresponding Author

Hua Zhang

ABSTRACT

The customized teaching mode of Marketing Planning refers to the flexible instructional plan in teaching. In this way, students select a certain proportion of class hours or content to be customized or they choose in the existing menu. In the meantime, the customized teaching mode is not simply a “determined-by-students” mechanical style, but to create a benign learning atmosphere, guide students to consider their own needs and speak actively to express their ideas by virtue of the interaction between teachers and students. Two important features of this teaching mode lie in “interactivity” and “customization”, which allow students actively participate in the process of teaching. Besides, it provides students with one-to-one guidance to fully arouse their learning enthusiasm, thus prompting them to play the main role. Meanwhile, the teacher can have a full picture of the teaching procedure during interaction. Additionally, goldbricking behaviors such as getting a lift from students, arriving late, leaving early and following others blindly, can also be avoided.

KEYWORDS

Customization, Project teaching, Marketing Planning