Author(s)

Xiaoguang Zhang

Corresponding Author

Xiaoguang Zhang

ABSTRACT

In the process of ideological and political education for college students, it discovers and develops potential student “opinion leaders”, uses their prestige within the group to spread positive energy, and influences and motivates other college students. The ideological and political education of college students will have a multiplier effect. Therefore, this paper focuses on the analysis of the existence and function mechanism of "opinion leaders" on college campus. On this basis, it puts forward strategies and recommendations for using "opinion leaders" to strengthen the effectiveness of ideological and political education for college students.

KEYWORDS

Opinion leaders, ideological and political education, informal groups