User Interface Design of Cross-border E-commerce Mobile Terminal Research Based on Mental Model
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DOI: 10.23977/mcee2020.022
Corresponding Author
Pan Xiyan
ABSTRACT
This study investigates the interface design of the domestic cross-border e-commerce mobile APP, and measures the user's mental model of the interface. The research finds that only the ‘educational’ factor and the subject's preference in the interface layout mode are related. Through interviews, the participants' preferences for user interface layout, interface elements and their placement were investigated, and the optimal interface layout mode for cross-border e-commerce mobile terminals was constructed.
KEYWORDS
Mental model, Cross-border e-commerce, user Interface, questionnaire
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