Author(s)

Lu Wang, Xinrong Liu

Corresponding Author

Lu Wan

ABSTRACT

In the development of urbanization, the proportion of the population living alone and empty nest is increasing year by year, and the change of population structure will inevitably cause the change of demand structure. The resulting lonely economy is not only the consumption preference and embodiment of individual groups, but also the change of consumption mode and economic structure of the whole society. The lonely economy has been implemented in different industries, and different consumption patterns have been derived, from healing economy, self pleasing economy to mini economy. These economic models promote the upgrading of consumption and the diversified development of contemporary youth demand. At the same time, it also creates market opportunities. How to seize the new market segments, tap business opportunities, and realize the sustainable and healthy development and innovation of the industry has become the subject of continuous thinking and Practice for business operators.

KEYWORDS

Lonely economy, consumption mode, lonely group