Author(s)

Tingting Zheng, Fan Li

Corresponding Author

Tingting Zheng

ABSTRACT

The new retail is proposed by Jack Ma, is a consumer-centered, big data, artificial intelligence and other advanced technology as a means of online and offline retail new model. In this form, China's fresh e-commerce has three major modes: store-warehouse integration, front-warehouse and community-group mode, which constantly promote the development of instant logistics. New retail demand more efficient modern supply chain organization and logistics distribution mode. With these three modes as the main characteristics of real-time logistics to optimize the traditional supply chain mode, to provide customers with more optimized logistics services.

KEYWORDS

New Retail, store-warehouse Integration, Front Warehouse, Community Group, supply chain