Author(s)

Feng Lin

Corresponding Author

Feng Lin

ABSTRACT

With the development of modern information technology and the widespread use of the Internet, the era of big data has come. The advent of the era of big data has brought about changes and shocks in human life, work and thinking. The scale and quantity of e-commerce in China are developing at a high speed, and e-commerce marketing requires continuous innovation. In the context of the era of big data, precision marketing is a powerful step, and big data brings better tools and perspectives for precision marketing, enabling the potential business value behind data to be tapped and leveraged for greater precision targeting and marketing. Precision marketing based on the background of big data in the field of e-commerce research, has innovative significance and very important role.

KEYWORDS

Big Data, E-Commerce, Marketing Management