Author(s)

Fan Li, Tingting Zheng

Corresponding Author

Fan Li

ABSTRACT

This article focuses on whether consumers will buy gourd handicrafts and explore its influencing factors. Heterogeneity mainly includes consumer age, gender and so on. A research is being conducted on whether the consumer group of gourd handicrafts has purchased gourd handicrafts using a log-binomial model.

KEYWORDS

Gourd handicrafts, SWOT, Logistic, Stata