Author(s)

Ting LIN, Jie KANG

Corresponding Author

Ting LIN

ABSTRACT

With the rapid development of China's economy, China's market competition is becoming more and more fierce. Under the background of the continuous development of information and Internet technology, enterprises need to use advanced technology to improve their core competitiveness and management level. Based on this, this paper first studies the important role of financial management in enterprises under the background of big data, analyzes the difficulties of enterprise financial management, and finally puts forward innovative measures of enterprise financial management mode.

KEYWORDS

Big data, enterprise financial management, management mode, innovation mode