A Review of Customer Involvement in Innovation
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Weiting Li, Zhiping Lu and Fei Zeng
With the continuous improvement of customer status, more and more customers pay more attention to their sense of involvement in the entire consumption process and hope to obtain more value. Customer involvement in innovation has become a new hot spot. This article systematically sorts out and summarizes the concept of foreign customers involvement in innovation and related research results, summarizes and collates the research on the role of customers involvement in innovation, and the factors that influence customers involvement in innovation, and points out future research directions in order to promote China Follow-up research by scholars in this field.
Customer involvement in innovation, Customer participation ,Co-creation of value