Author(s)

Pengyun Wang and Minxuan Zhong

Corresponding Author

Pengyun Wang

ABSTRACT

In order to understand the development of Jin Shang culture in the context of global tourism, this research takes the Qiao Family Courtyard as the object of investigation. Through field investigations and consulting a large amount of data, it is found from its development status that it has over-commercialized and propagated in the development of scenic spots Insufficient infrastructure, inadequate tour guide services, etc. and put forward the optimization path of Jin Shang cultural tourism for the corresponding problems, with a view to providing theoretical support for the spread and promotion of Jin Shang culture.

KEYWORDS

Global Tourism, Jin Shang Culture, Qiao Family Courtyard, Commercialization