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Research on the Pricing Problem of Cloud Platform 3D Printing Service based on Reverse Auction

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DOI: 10.23977/FEMS2020.015


Haodong Lu, Hongyu Shao, Wei Guo, Shimiao Zhang

Corresponding Author

Haodong Lu


As 3D printing technology continues to mature, customer demand for 3D printing tends to be more personalized, and cloud manufacturing models innovate and expand 3D printing product and service transaction methods. At present, the research on the pricing of 3D printing services on cloud platforms is relatively lacking. Based on the theory of reverse auction, this paper takes into account the price transparency brought by the network environment, fierce competition in parallel markets, and personalized and diversified customer needs, and introduces service demand-side personalized sensitivity and price sensitivity are modeled, and the transaction is regarded as a game process between the two parties based on the reverse auction model, and reasonable pricing is given to ensure the successful completion of the transaction order.


Cloud Platform, 3D Printing Service, Reverse Auction, Pricing

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