Innovative localization of Costco Paid Membership Model in China Based on PEST Analysis
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Murong Ren, Litian Wang
Costco Shanghai Minhang store has undergone a transformation from boom to the gradual " Membership cards return ", attracting attention from a host of people. This paper makes an in-depth study of it, comparing Costco Shanghai Minhang store with other supermarkets that have already adapted to the Chinese market, and comes to the conclusion the reason why it has encountered the "Membership cards return" in China. Besides, this paper proposes an improved approach to localize Costco's paid membership income model in China based on PEST analysis, that is, to apply it to Chinese convenience stores.
Trade Economy, Costco Paid Membership, Localization Improvement, Pest Analysis