A New Starting Point For The Enterprise Management of Cross-Border Mergers and Acquisitions—Cultural Integration
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DOI: 10.23977/ICEMSS2020.006
Author(s)
Zhe Wang, Yixuan Han
Corresponding Author
Zhe Wang
ABSTRACT
With the accelerating process of economic globalization and the continuous improvement of the international level of Chinese enterprises, cross-border M&A has gradually become an effective means for Chinese enterprises to expand overseas markets and expand their scale. In cross-border mergers and acquisitions, cultural integration has become a key issue of its success. This paper discusses the issue of cultural integration in cross-border mergers and acquisitions, and put forward relevant measures.
KEYWORDS
Cross-Border Mergers and Acquisitions, Enterprise Integration, Measures