Author(s)

Zhang Wei, Zhao Ziqing

Corresponding Author

Zhang Wei

ABSTRACT

The concept of “mass entrepreneurship and innovation” put forward by Premier Li Keqiang has brought the innovation and entrepreneurship education of domestic college students into a new stage of development. The popularization and application of new media technology has also brought new thinking for the development of education in this area, and the application of related technologies and ideas in the practice of innovation and entrepreneurship education for college students has further expanded the horizons of students. In the new era, we need to perfect the education system on the basis of integrating the existing educational resources, and then we can construct a new cross-platform media support system based on the promotion of media literacy. Finally, it created a new work situation for its “mass entrepreneurship and innovation education”.

KEYWORDS

New Media, College Students, Innovation and Entrepreneurship Education, System Construction