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The Application of Color Semantics in Modern Graphic Advertising Design

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DOI: 10.23977/ICEMSS2020.011

Author(s)

Fang Li

Corresponding Author

Fang Li

ABSTRACT

As one of the carriers of people's spiritual content, color can not only trigger people's inner feelings and imagination, but also stimulate human special spiritual power. Color semantics is an important part of graphic design, which has a direct impact on the final effect of graphic advertising design. This paper first introduces the related theory of color semantic concept, then analyzes the expressive force of color semantic application in graphic advertising design, and finally gives the application strategy of color semantic in modern graphic advertising design.

KEYWORDS

Color Semantics, Modern Graphic Advertising Design

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