Author(s)

Xiuping Liu

Corresponding Author

Xiuping Liu

ABSTRACT

The rapid development of the Internet has brought more opportunities for business marketing and made corporate marketing activities more efficient. Faced with the opportunities at the same time, the traditional enterprise marketing is also facing challenges, and the traditional marketing methods and means need reform and innovation. This paper analyzes the difference between the era of mobile Internet and the traditional era of marketing, and puts forward the strategies and means of transformation of marketing strategy in the era of mobile Internet, in order to provide some help to the enterprise.

KEYWORDS

Marketing strategy, enterprise management, mobile Internet