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Research on Cultural Diversity and Intercultural Communication under the New Media Environment

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DOI: 10.23977/ssmme.2018.62215


Zhou Jian

Corresponding Author

Zhou Jian


Under the influence and promotion of Internet technology, the process of economic and social development has progressed by leaps and bounds. In particular, the construction of informatization is changing with each passing day. In a sense, modern information technology, marked by the Internet, has truly turned our planet into a small village. There are many influential factors for cultural diversity and intercultural communication, including not only nonverbal but also linguistic and cognitive aspects. Its constraints or obstacles are mainly manifested in the traditional aspects of the direction of the scene and the individual's ability to form some kind of constraints. In the context of new media, cultural diversity and intercultural communication inspire communicators have a strong desire to communicate. At the same time, communicators in the process of exchange can continue to enrich the appropriate skills and develop their own knowledge, which are the advantages of cross-cultural communication and cultural diversity.


New media environment, intercultural communication, cultural diversity

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