Author(s)

Yi Zhang

Corresponding Author

Yi Zhang

ABSTRACT

With the development of economy and the improvement of people's quality of life, people pay more and more attention to dressing and dressing, and the quantity of fashion purchase is increasing day by day. After they are influenced by brand culture, they not only recognize the quality of products, but also identify with brand value orientation, personality, taste and so on. Has impelled the fashion effect map to occupy the irreplaceable position gradually in the brand fashion design domain. In today's clothing field, fashion effect map is a more specific presage in fashion products, through the way of designing clothing products to convey the clothing brand culture, shape the image of enterprise brand, it is a kind of drawing used by clothing designers to express the design intention and reflect the effect of actual clothing wear. It is also the most intuitive and quick way for clothing designers to obtain inspiration sources and express design ideas.

KEYWORDS

Fashion Effect Chart, Brand Culture, Costume Designing