Author(s)

Li Sun

Corresponding Author

Li Sun

ABSTRACT

Take-away food packaging plays an important role in the recognition of food commodities. It is scientifically proven that the color, material and design style of food packaging design can affect consumers' taste choices to a certain extent, and it is also the most effective business in the take-away competition industry One of the means of competition. However, due to the influence of the "fast-paced" lifestyle, most take-away packages are simple in design, lacking in safety and convenience in use, and lacking in unique aesthetics in decoration. For example, adding a certain degree of artistry to the take-away packaging to enhance the aesthetic appreciation of the take-away packaging can not only display the merchant's brand characteristics and culture, increase the visual effects on the packaging, but also attract consumers 'eyes and deepen the goods' favorability. As packaging is closer to consumers, take-away food packaging as an effective means of communication is self-evident.

KEYWORDS

Take-away packaging, Innovative design, The people-oriented