Author(s)

Fengqi Yang, Xin Wu

Corresponding Author

Xin Wu

ABSTRACT

The design of cultural and creative products is produced through the study of China's regional culture. Elements of production within the area. Integrate into life. Is a key factor. In the process of creating cultural products, it is an arduous process to absorb the national culture with national characteristics and integrate design into it. The design of this article refers to the development of Chinese traditional culture, and incorporates some cases, and then applied to the design is a meaningful attempt.

KEYWORDS

Regional cultural elements, tourism, cultural creativity, product design