Author(s)

Manju Zhang

Corresponding Author

Manju Zhang

ABSTRACT

With the development of world science and technology in recent years, cultural and creative product packaging also has a very unique style. Because the packaging of each commodity is the ideology contained in production. Whether it is from the structural analysis, including product design, the designer's ideas are integrated into it, and the designer expresses his own design concepts in it. Through the designer's style, the product can be effectively improved in the competition. This article improves product packaging design through continuous innovation of creative thinking design in product packaging.

KEYWORDS

Style characteristics, product packaging design, creative thinking, product innovation