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Review of Research on Art Online Marketing

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DOI: 10.23977/ADCS2020043

Author(s)

Yanli Li

Corresponding Author

Yanli Li

ABSTRACT

With the advent of the new media era and the digital economy, e-commerce, a new marketing model, affects major aspects in society. Not only has consumer behavior changed, but also businesses have found a more convenient and low-cost marketing operation platform. Based on the concept of art online marketing, this article analyzes the feasibility and adaptability of art online marketing based on research on the current status of art e-marketing in China and abroad and also provides prospects for the future on the marketplace and online marketing of artwork.

KEYWORDS

Artwork online marketing, art market, new media era, research review

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