Education, Science, Technology, Innovation and Life
Open Access
Sign In

Review of Research on Art Online Marketing

Download as PDF

DOI: 10.23977/ADCS2020043


Yanli Li

Corresponding Author

Yanli Li


With the advent of the new media era and the digital economy, e-commerce, a new marketing model, affects major aspects in society. Not only has consumer behavior changed, but also businesses have found a more convenient and low-cost marketing operation platform. Based on the concept of art online marketing, this article analyzes the feasibility and adaptability of art online marketing based on research on the current status of art e-marketing in China and abroad and also provides prospects for the future on the marketplace and online marketing of artwork.


Artwork online marketing, art market, new media era, research review

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.