Author(s)

Fu Fengli

Corresponding Author

Fu Fengli

ABSTRACT

China's economic development has entered the "new normal" for more than two years, and understanding the new normal and adapting to the new normal is a great logic for the sustainable development of private enterprises at present and in the future. The new economic normal state means that China's economic structure and economic development mode are undergoing profound changes. Private enterprises make their own adaptability and matching decisions under such an objective and inevitable macroeconomic environment. At this stage, globalization has led to the economic integration to a certain extent, which has increased the volume of regional and international trade, and increased the degree of regionalization and internationalization of capital flows. For private enterprises, foreign trade is subject to both domestic and foreign political and economic factors. This paper researches and analyzes the status quo and existing problems of foreign trade development of private enterprises under the new normal economy, and puts forward corresponding countermeasures in order to help private enterprises maximize their foreign trade interests under the dual influence of various domestic and foreign factors.

KEYWORDS

New normal, private enterprise, foreign trade