Author(s)

Wang Jiayu

Corresponding Author

Wang Jiayu

ABSTRACT

People enjoy the rich material life, while pursuing the spiritual enjoyment is becoming increasingly prominent with the progress and rapid development of the times. Tourism and the choice of regional cultural products is fashion now. The competition among regional cultural products has evolved from the competition of use function to the competition of creative design, such as product functionality, appearance, color and cultural connotation. This topic takes characteristic cultural and creative products as the research subject, takes Harbin culture as the background, takes characteristic culture as the creation model, comprehensively explores Harbin cultural elements, extracts representative cultural symbols, through the analysis of domestic and foreign excellent design cases, retains the common characteristics, integrates Harbin cultural and creative characteristics, brings cultural and creative product design into consideration. With the help of design, a unique tourism cultural and creative product is designed to inject vitality and vitality into Harbin tourism.

KEYWORDS

Tourism, Cultural and creative products, Product design