Author(s)

Lei Xi, Zaining Wang

Corresponding Author

Zaining Wang

ABSTRACT

Under the context of new media, various portal platforms have invested funds and enthusiasm in exploring self-made program content, seeking to get rid of the shackles and constraints of traditional media content production. For new media platforms, how to find a reasonable way to survive for self-made programs, how to find the value of self-made audiovisual content in the market, and finally find the unique survival mode and profitable means of self-made programs are all platforms Still exploring. This article attempts to clarify this issue through the current mainstream new media platform involving self-made content promotion cases.

KEYWORDS

New media, self-made programs, destination copyright, survival mode, Means of profit