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Enterprise Idea: Animation Derivatives Plush Toys

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DOI: 10.23977/FEIM2020.006


Mingxi Xiao

Corresponding Author

Mingxi Xiao


With a rapid climbing of animation industry develop rate in China. There are abundant plush toys rushing into market. This essay is assessing current animation industry, and narrows into plush toys realms. It trys to figure out plush toys market situation as well as the relationship between them two. A risk evaluation is using to evaluate animation images are used on plush toys. Besides, legal contexts are playing an important role in this blooming market.


Animation Derivatives, Toys industry, Cartoon image, Production plush toys

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