Author(s)

Shuhui Yang

Corresponding Author

Shuhui Yang

ABSTRACT

This article analyzes the current conditions of social media and discusses the development prospect of the fan economy as a business model in the economic industry. The main idea of the fan economy is emotional identification. A mature fan economy has characteristics of low costing and high efficiency. Using social media as the platform, fan economy can maximize the efficiency of information dissemination. This business model plays a good role in the early stage of enterprise development. However, the development of fan economy is short of staying power, which requires enterprises to make joint efforts to maintain the relationship with fans and customers on the premise of constantly improving product quality.

KEYWORDS

Fan economy, social media, user viscosity