Author(s)

Shuai Ling

Corresponding Author

Shuai Ling

ABSTRACT

With the rapid development of new media, QR codes have become a phenomenal topic. But the traditional QR code is too old-fashioned and stereotyped, so it is difficult to attract the attention of the audience, thus resulting in a decline in the spread rate. Due to the needs of information transmission, brand publicity and public aesthetics, innovative QR codes have gradually entered the public's vision. This article analyzes the reasons why QR codes become popular from the perspective of new media and their innovative applications based on functions and mass culture.

KEYWORDS

QR code, new media, function, mass culture