Education, Science, Technology, Innovation and Life
Open Access
Sign In

Construction of Evaluation Index System of Marketing Competitiveness

Download as PDF

DOI: 10.23977/ssmme.2018.62242


Jing Qin

Corresponding Author

Jing Qin


With the development of economy, if companies want to gain a firm foothold in the fierce market competition, they must enhance their own marketing competitiveness, strengthen their own market value, and at the same time increase their overall strength, fit with the actual business situation. The situation evaluation index system has caused widespread concern among economists. This paper starts with the case analysis, analyzes the construction basis of the evaluation index system of marketing competitiveness, and emphatically explains the construction steps of the evaluation index of marketing competitiveness, aiming to provide valuable reference for evaluation indicators.


Evaluation index system, marketing competitiveness, construction

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.